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With Sikandar and Kisi Ka Bhai Kisi Ki Jaan's dud openings, has the Salman Khan-Eid combo lost its magic?

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For over a decade, **Salman Khan** and **Eid** were synonymous with box office dominance. Films like *Dabangg* (2010), *Ek Tha Tiger* (2012), and *Sultan* (2016) cemented his status as the undisputed **"Eid King"** of Bollywood. However, recent releases—**Sikandar (2025)** and **Kisi Ka Bhai Kisi Ki Jaan (2023)**—have underperformed, raising a critical question: **Has the Salman Khan-Eid magic faded?**  

The Rise of Salman Khan’s Eid Dominance**  

Salman Khan’s association with Eid releases began with *Wanted* (2009), which revived his career after a string of flops. The festival, marked by family gatherings and holiday excitement, became the perfect launchpad for his **mass-entertainer films**. Key successes include:  

- Dabangg (2010)** – ₹215 crore (blockbuster)  
- **Ek Tha Tiger (2012)** – ₹320 crore (all-time hit)  
- **Bajrangi Bhaijaan (2015)** – ₹969 crore (global sensation)  

These films thrived on **high-octane action, emotional drama, and Salman’s larger-than-life persona**—ingredients that resonated with his core audience.  

The Downfall: Kisi Ka Bhai Kisi Ki Jaan & Sikandar**  

1. Kisi Ka Bhai Kisi Ki Jaan (2023) – A Disappointing Eid Release**  
- **Budget**: ₹150 crore  
- **Box Office**: ₹110 crore (domestic)  
- **Verdict**: **Flop**  

Despite the Eid advantage, the film suffered due to:  
- **Weak script** (criticized as outdated and clichéd)  
- **Lack of novelty** (recycled tropes from Salman’s older hits)  
- **Competition from Hollywood** (*Fast X* released around the same time)  

2. Sikandar (2025) – Another Underwhelming Show**  
- **Budget**: ₹200 crore  
- **Opening Day**: ₹15 crore (far below expectations)  
- **Verdict**: **Below Average**  

Reasons for the poor response:  
- **Mixed reviews** (critics called it "generic")  
- **Shift in audience taste** (preference for fresh storytelling over star power)  
- **OTT impact** (many viewers opting to wait for digital release)  

*Why is the Salman-Eid Formula Failing?**  

1. Changing Audience Preferences**  
Today’s moviegoers favor **content-driven films** (*Jawan*, *Animal*) over star-driven spectacles. Salman’s recent roles have relied heavily on nostalgia rather than innovation.  

2. Rise of Pan-India & South Films**  
Movies like *Pushpa*, *KGF*, and *RRR* have redefined mass cinema, offering **higher stakes and fresh narratives**—something Salman’s recent outings lack.  

*3. Overexposure & Repetitive Roles**  
Films like *Radhe* (2021) and *KKBKKJ* (2023) felt like rehashes of *Dabangg* and *Wanted*, making audiences weary of the same old formula.  

4. Stronger Competition**  
Eid is no longer a Salman-exclusive window. Films like *Brahmāstra* (2022) and *Bade Miyan Chote Miyan* (2024) have also targeted the holiday, diluting his dominance.  

Can Salman Khan Reinvent Himself?**  

The superstar isn’t done yet. His upcoming films—**Tiger vs Pathaan** (with Shah Rukh Khan) and **The Bull** (a biopic)—could mark a comeback if they offer **something new**.  

### **What He Needs to Do:**  
✔ **Experiment with genres** (e.g., *Sultan* worked because it was different)  
✔ **Collaborate with fresh directors** (break away from remakes and sequels)  
✔ **Reduce dependency on Eid** (explore other release windows)  

Final Verdict: The End of an Era?**  

While Salman Khan’s Eid stronghold is undeniably weakening, it’s too early to write him off. The audience still loves him, but **blind faith in his star power isn’t enough anymore**. If he adapts to changing trends, he can reclaim his throne—otherwise, the **"Eid King"** crown may slip for good.  

Do you think Salman Khan can make a comeback, or is his era over? Let us know in the comments!**  

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